Reference 3: Definition of product range for an Indian start up in the area of alternative energy
Period: 2010-2011
Target
- Establish technology range and roadmap for market entry
- Establish a business plan for the starting period
Performed activities
- Support generation of Vision and Mission of the enterprise
- Generate market intelligence
- Evaluate market circumstances (legislations, Government road maps, incentives, interest and position of the public and possible customers)
- Search for technology and product provider in Europe
- Evaluate the opportunities of their technologies and products in Emerging markets (market potential now and in future, readiness of technology, adaptation needs)
- Define product range
- Define sales areas
- Evaluate business models for the market entry
- Create a business plan with financing opportunities
Results
- Product range defined
- Technology partner identified and boarder line for collaboration defined
- Road map for market entries defined
- Business plan based on business models