Reference 4: Market entry with a component for Gas
powered vehicles in Asia
Period: 2011-2012
Target
- Evaluate market opportunities in India and China
- Find customers and establish contacts
Performed activities
- General analyses of the market and future prospects of growth
- General analyses of the Automotive market and future prospects
- Detailed analyses of the market for gas powered vehicles with focus HCV
- Definition of product requirements in the market now and in future
- List of possible customers and their future demand for the component
- Current and future requirements of these customers (technical and financial)
- Current and future Delivery model for the component (direct to OEM or via Tier 1)
- Competitor presence and strength
- Support adaptation of product Concept to market requirements
- Establish contacts to preferred customers and collaboration partners (Tier 1)
- Take part in the initial visits and presentations at these enterprises
Results
- Detailed market overview and future development
- Preferred customers and collaboration partner selected
- Technical specifications for adapted product fixed
- Client staff is able to take over customer relations